Priya, a London-born, NYC based Director and Creative Director who has captivated audiences with her visually stunning work.

With a background as a writer, Priya infuses her directorial style with a unique narrative depth, creating live performance videos, music videos, and short-form documentaries that blend stunning visuals with compelling storytelling. She’s collaborated with iconic artists like Pop Smoke, Doja Cat, Olivia Rodrigo, and Yungblud, earning recognition from leading publications along the way.

Priya got her start at Vevo, where she developed and directed original content for both rising and established artists. She then went on to lead creative direction at Love Renaissance (LVRN), the leading Atlanta-based label redefining the next generation of R&B, overseeing the overall artist creative direction of all visual assets for the roster.

In our conversation, Priya breaks down how she navigates her identity as a creative, directly and indirectly exploring her heritage, through her work. Join us as we dive into Priya’s world, understanding how she defines her nuanced sense of self and the impact it has had on her creative journey.